SUN Made Brown Rice, one of the leading brown rice brands in the country, has cemented another commitment in health, fitness, and now, tourism, as they partner with WapatDC, a cycling group based in Mindanao.
This partnership started when Carlo Lorenzana, Vice President of Sun Made, reached out to WapatDC to further their advocacy in health. As we all know, brown rice has several known health benefits, which is why adding an advocacy group under Sun Made’s wing is perfect. Moreover, Sun Made Brown Rice falls high in the quality scale, as it is one of the few brands that’s mill-to-table fresh, fair-trade, and most of all, reasonably priced. In a short meeting with Victor Magno, one of the founders of Wapat DC, they realized that they could align health, fitness, and tourism in events and other forms of pop-up promotions.
WapatDC is a cycling group whose main advocacy is to promote cycling tourism here in Mindanao. Here, Victor shares how great their experiences are:
“We want to show people how beautiful Mindanao is, especially from a point of view on a two-wheel vehicle. Driving around in a car, looking at sights is fun up to a certain point. After which, it can start to get boring and normally people start to tune out of the scenery, which is a pity because the Mindanao country side is gorgeous. When you do it on two wheels, you have such a different experience!”
Sun Made supports WapatDC by giving financial and promotional support, co-branding support, and of course, by fueling their long, arduous trips with fresh, fair-trade, and healthy brown rice.
More events will be rolled out to feature this partnership all throughout 2016.
“We’re very excited. We want to be at the forefront of health and fitness, and now that we’re also doing our small share for Mindanao tourism, it makes us much more prouder to be a business from and for Mindanao,” Lorenzana shares.